Blog
Inspiration to Design – Where it all begins
For me, Tiina, founder of MAIN Design, swimwear is much more than fabric and seams. It's about creating timeless pieces in which women feel beautiful and comfortable – whether surfing, at the spa, or playing with their children in the sand.
Autumn Escapes – Your Swimwear, Your Moment
Autumn? No problem – we're bringing back summer! 30% OFF all swimsuits.
Sunny days, strong women & a special giveaway
Autumn feels even more beautiful when we can share it. That's why we've teamed up with nika to create a special giveaway for you.
Deadstock Guide 2026: Sustainable Fashion and Tips
Swimwear Switzerland: Sustainable - stylish - unbeatable price
We are proud to offer you the Offering the best without the need for luxury prices. At MAIN Design, you don't pay for a logo—you pay for honest quality, sustainable values, and swimwear that will last a lifetime. Because our swimwear is more than just a piece of clothing—it's a statement of quality, fairness, and style.
Summer must-have: The most beautiful beach towels at MAIN Design
With us you will find a wonderful selection of High-quality Turkish beach towels that not only look beautiful but also impress with their quality, functionality, and sustainability. Discover them now!
main.swim in Switzerland: Our very first shoot on the Aare
We wanted to capture real moments—not models with six-packs and studio lights. Instead, we wanted to capture sun on the skin, water between the toes, and that feeling of "here and now."
Summer favorites for kids — our new boho sets are here!
They're finally here — the light and airy summer two-pieces for girls and boys!
Whether for your holiday suitcase, garden parties, or simply a day full of adventures: the new Boho sets bring style, comfort, and summer vibes directly into the everyday life of your little free spirits.
Why we started designing surf bikinis – and why it matters
You know that feeling? You're paddling out, focused, ready for the next wave – and suddenly you're tugging at your bikini because it's slipped.
At that very moment we knew: things couldn't go on like this.
Mini looks, maxi style: Why our two-piece sets for boys and girls are everywhere this summer
We were the first: 7 years of sustainable children's swimwear made from recycled materials
Seven years ago, we at MAIN Design turned a heartfelt idea into reality: to be the first Swiss brand to design children's swimwear from recycled materials. What was a bold step back then is now an integral part of our philosophy.
Dry bag instead of a wrap-around fish? The stylish, waterproof bag for Rhine, lake & summer adventures
Our waterproof roll-top bags keep your belongings dry (or wet) – depending on the mission.
