One summer day. Two moms. One vision.
We wanted to capture real moments—not models with six-packs and studio lights. Instead, we wanted to capture sun on the skin, water between the toes, and that feeling of "here and now."
The location: The Aare near Brugg
In the heart of Switzerland, where the Aare River sparkles and time seems to slow down, we shot our very first swimwear shoot on home soil. No palm tree cliché—just pure nature. Honest. Up close. Swiss.
The team: small, fine & full of passion
We, two founders and moms, stood on the riverbank with kids' snacks in one hand and mood boards in the other.
Also included:
📸 Thomas Stöckli , who captures the light of Switzerland as poetically as only Bali sunsets.
👙 Fabienne , our model – not a professional model, but a friend who embodies our values: naturalness, self-love and lightness.
Why this shoot was so special for us
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It was our first shoot in Switzerland , but hopefully not the last.
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It showed us: main.swim works even without the ocean – because true beauty is within you.
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We laughed, improvised, splashed around – and in between, changed diapers, breastfed, and shared snacks.
What remains:
📷 Images full of warmth, water and femininity.
💛 Memories that remind us why we do all this.
And the realization: It doesn't take much – just a bit of sunshine, trust and a strong vision.
More behind-the-scenes can be found on Instagram at @main_design
#mainswim #realsummers #swissshooting #mombosses #mainmoments
👉 You want to know what our swimwear looks like in real life?
Check out our collection here .