Blog
Livia Fürst MAIN Team – Wellen, Werte & Weite
Sustainability at MAIN Design – Feel Good for You & the Planet
For us, sustainability doesn't mean perfection – it means awareness. It's the sum of small, conscious decisions. And every decision counts.
About us – The MAIN Reason We Do What We Do
Two women who love surfing, sun and the sea – but above all, women who want to feel comfortable in their own skin.
Feel Good, Do Good – Why self-confidence is the new sustainability
When you choose to be yourself – confident, imperfect, authentic – you set an example that transcends yourself. Every act of self-love is also an act of sustainability.
Inspiration to Design – Where it all begins
For me, Tiina, founder of MAIN Design, swimwear is much more than fabric and seams. It's about creating timeless pieces in which women feel beautiful and comfortable – whether surfing, at the spa, or playing with their children in the sand.
Sunny days, strong women & a special giveaway
Autumn feels even more beautiful when we can share it. That's why we've teamed up with nika to create a special giveaway for you.
main.swim in Switzerland: Our very first shoot on the Aare
We wanted to capture real moments—not models with six-packs and studio lights. Instead, we wanted to capture sun on the skin, water between the toes, and that feeling of "here and now."
Why we started designing surf bikinis – and why it matters
You know that feeling? You're paddling out, focused, ready for the next wave – and suddenly you're tugging at your bikini because it's slipped.
At that very moment we knew: things couldn't go on like this.
From doubt to radiance – why I feel at home in a bikini today
I used to look in the mirror far too often with a critical eye. My skin was too soft here, not toned enough there, not curvy enough there. Always an internal comparison to some ideal.
From the idea to you: This is how our designs are created
Have you ever wondered how our products are created? Today I'll take you on a journey behind the scenes at MAIN Design - from the first idea to the finished product in your hands.
Why less is often more
The principles of good design are timeless and provide valuable guidance for the development of functional, aesthetic and sustainable products. They challenge you to make conscious and thoughtful choices. By internalizing the philosophy of "less is more", we create products that not only meet your needs, but also respect the environment and improve your quality of life.
Start the New Year with Sustainable Style: Eco-Friendly New Year's Resolutions for 2025
Start 2025 in style and with an environmentally conscious approach with sustainable fashion from MAIN Design. Find out how you can make a positive contribution to our planet through conscious purchasing decisions and environmentally friendly New Year's resolutions.
