I'm Tiina, the founder of Main Design – and yes, I too have had many summers where I didn't feel right in my own skin…

For a long time, I felt like I was wearing my own body like a garment that didn't fit. Too much. Too little. Too soft. Too angular. Too something. Never simply: just right. And honestly – it annoyed me.


The thing about feeling comfortable in a bikini doesn't start with the cut. It starts in your head.

I used to look in the mirror with a critical eye far too often. The skin here too soft, not toned enough there, not enough curves over there. Always comparing myself to some ideal.

But at some point, I decided:
I'm done fighting my body. I want to celebrate it – every curve, every dimple, every movement in time with the waves.

And that's exactly why our design process at Main Design is so much more than just fashion. I don't design bikinis for perfect bodies – but for real women. For women who move, laugh, live – with all that they are.

Our new Nova swimsuit is a piece of that.
It's for the days when you want to feel free. And for the days when you have to remind yourself again:
"I'm good, just as I am."

Main Design

The idea behind Nova: Why Nova is more than a swimsuit

As a designer, I wanted to convey a feeling with Nova – not just a garment.
It should not only fit well, but also feel good.

I worked on a cut that provides support without restricting.
A back cutout that moves. A cut that embraces curves instead of hiding them.
And a fabric that gently hugs the body without stretching out – even after many jumps into cold water.

Nova is my design statement for real bodies.
Because beauty knows no standard – but it certainly knows a feeling: freedom.

If you want to feel more at home in your bikini again – maybe Nova is exactly the right piece for you. Not perfect. But real. And beautiful.

Written with love,
Tiina – Founder of Main Design & lifelong sea lover

Click here for the Nova swimsuit
#RealBodiesRealSummers #main_design #NovaByMain

— Tiina Kosonen