There are many philosophies and approaches to design. But one that has proven itself time and time again is the principle formulated by Dieter Rams: Good design is innovative. It makes a product usable. It is aesthetic. It makes a product understandable. It is unobtrusive. It is honest. It is durable. It is consistent down to the last detail. It is environmentally friendly. It is as little design as possible. These principles are not only guidelines for designers, but also an invitation to you to make conscious decisions. But how do we put these principles into practice at Main Design?
1. Innovative design
Innovation in design means not only creating something new, but also improving existing concepts. When it comes to swimwear, we are inspired by the needs of the wearer and develop cuts that combine comfort and style. An innovative design takes needs into account and offers solutions that are both practical and inspiring.
2. Focus on functionality
A product can be as beautiful as it likes, but if it doesn't work, it's useless. Good design makes a product useful by responding to the needs of the user and making their everyday life easier. We make sure that our bikinis and swimsuits stay in place while swimming and don't cause uncomfortable pressure points.
3. Aesthetics and Beauty
An aesthetically pleasing design not only attracts attention, but also enhances the user experience. It's about finding a balance between form and function so that the product not only looks good, but also works well. When designing our collections, we place great emphasis on beautiful colors and patterns that impress both in the water and on the beach.
4. Understandable design
Good design makes a product understandable by clearly communicating its intended function. Our Mix & Match options are designed so that you can intuitively find the perfect combination without having to think for long. A well-designed product explains itself without the need for extensive instructions.
5. Unobtrusiveness
Design should support you, not distract you. Unobtrusive design is subtle yet effective, it fits seamlessly into your everyday life and becomes a natural part of your environment. For us, this means doing without superfluous details to maximize comfort.
6. Honest design
Honesty in design means transparency in terms of materials and production methods. Our products are made from recycled materials and we have them manufactured under fair conditions. A product should keep its promises without creating false expectations. Honest design is authentic and trustworthy.
7. Longevity
A long-lasting design is not only sustainable, but also makes economic sense. Products that can be used over a longer period of time reduce waste and conserve resources. Durability is a sign of quality and thoughtful design. Our swimwear is made to last through many summers.
8. Meticulous attention to detail
Good design is consistent down to the last detail. Every element of a product should be carefully thought out and coordinated. This meticulousness is reflected in both the functionality and the aesthetics of the product. In our designs, we make sure that every seam and every fastener fits and looks perfect.
9. Environmental friendliness
Environmentally friendly design takes into account the entire life cycle of a product, from production to use and disposal. We rely on sustainable materials and resource-saving production methods. Sustainable materials and resource-saving production methods are our priority.
10. Minimalism: Less is more
The principle of "as little design as possible" means that unnecessary elements are left out to highlight the essence of the product. Minimalist design creates clarity and focus on the essentials, with simplicity improving both functionality and aesthetics. This means that we do not use buckles that could pinch when worn.
FAQs
Why is innovative design important?
Innovative design solves existing problems and improves the user experience by providing creative and functional solutions.
How does design contribute to sustainability?
By using environmentally friendly materials and durable designs, good design helps reduce waste and conserve resources.
What does "as little design as possible" mean?
It means omitting unnecessary details to improve the functionality and aesthetics of a product.
Conclusion
The principles of good design are timeless and provide valuable guidance for the development of functional, aesthetic and sustainable products. They challenge you to make conscious and thoughtful decisions. By internalizing the philosophy of "less is more", we create products that not only meet your needs, but also respect the environment and improve your quality of life.