Main Design

Sarong Guide 2025: Stylish and Versatile Combinations

— MAIN Design
Discover everything about materials, trends, wrapping techniques, and styling tips in the Sarong Guide 2025. Learn how to combine sarongs in a stylish and versatile way.
Main Design

8 Trendy Beach Vacation Outfits 2025 For Your Vacation

— MAIN Design
Discover the 8 trendiest beach vacation outfits of 2025 with sustainable trends, styling tips and accessories for a stylish and comfortable beach holiday.
Main Design

7 Best Sustainable Beachwear Trends for 2025

— MAIN Design
Discover the 7 best sustainable beachwear trends for 2025 and learn how innovative materials, fair production and timeless design combine environment and style.
Main Design

Kimono Guide 2025: Tradition, Style and Modern Trends

— MAIN Design
Discover everything about tradition, style, and modern trends in the Kimono Guide 2025. Learn how to choose the perfect kimono that is both sustainable and stylish.
Main Design

Women's Kimono Guide 2025: Stylish Combinations and Wear

— MAIN Design
Discover everything you need to know about materials, cuts, styling tips, and trends for women in the Kimono Women's Guide 2025. Find the perfect kimono for your individual style.
Main Design

Summer favorites for kids — our new boho sets are here!

— Yvonne Böni

They're finally here — the light and airy summer two-pieces for girls and boys!

Whether for your holiday suitcase, garden parties, or simply a day full of adventures: the new Boho sets bring style, comfort, and summer vibes directly into the everyday life of your little free spirits.

Main Design

Mini looks, maxi style: Why our two-piece sets for boys and girls are everywhere this summer

— Tiina Kosonen
Summer is calling – and our new resort two-pieces for kids are ready to go! Whether it's a garden party , a day at the beach , or simply a...
Main Design

Experience the luxury of our sustainable beach towels, kimonos and ponchos

— Tiina Kosonen

Our Turkish beach towels are more than just an accessory - they are a statement of sustainability and style. Made from 100% organic cotton, they offer comfort and elegance for every occasion. Find out why they are the perfect companion for your next adventure.

Main Design

Kimonos and Hammam towels – The perfect Christmas gift

— Yvonne Böni
Why kimonos and hammam towels are ideal Christmas gifts Christmas is the time to give joy. Our women's kimonos and hammam towels are just that: timeless companions that bring relaxation...
Main Design

From the beach to the street: The magic of the kimono and the Turkish towel

— Tiina Kosonen
There are some fashion trends that boast incredible versatility and adaptability - and the kimono and Turkish towel are definitely among them. While the kimono has its origins in traditional...