New surf and swimwear collection

Our inspiration

Our new collection is inspired by our unconditional love for water and travel. While Tiina spends most of her free time on the Indian Ocean in Bali, Yvi had the opportunity to spend several weeks in French Polynesia last year. The proximity to the sea - this is the place where our ideas flow and where we get inspired. With our new swimwear and accessories collection we want to bring those tropical feelings into your home.

Performance, style and comfort

We've packed performance, style and comfort into our swimwear and surfwear. All pieces are made from high-quality fabrics that are exceptionally soft and durable and offer excellent sun protection of UPF50+. The thoughtful designs with minimal seams make this collection super comfortable and flattering for every body type. The entire collection is made from sustainable fabrics. These fabrics are made from recycled materials such as plastic bottles and other waste recovered from the sea. We will also continue to donate 1% of all online sales to Healthy Seas. , to protect what we love most.

Swimwear has never felt so good.

What's new?

New designs

We've worked on some new designs and improved existing styles. We take our customers' feedback very seriously and always try to include opinions and suggestions for improvement. So a big thank you to everyone who sent us positive but also critical feedback. We are happy about every vote.

Sizing

For this year's collection we have changed our sizes a little. All of our pieces are now slightly larger than before. You can find the exact measurements in our fit and size guide on our website. If you are not sure about the size, do not hesitate and write us a message , we will be happy to help you.

Artist Collection

Collaboration with Joan Bergmans

We are thrilled to introduce our first-ever Artist Collection this year. We were able to work with the wonderful Joan Bergmans on this. Joan is a Dutch artist and art teacher inspired by the sea. She offers custom illustrations, digital design, unique prints, workshops and creative collaborations. You can find out more about her and her work on her website .

Protect (y)our playground

Joan created the beautiful but thought-provoking design for us with the dolphins swimming through plastic waste. The aim is to raise awareness of the immense pollution and the danger to marine life.

Plastic pollution in our oceans is a serious problem that we need to address because it will not go away on its own. Everyone can reduce plastic consumption, and every step towards a plastic-free environment counts, no matter how big the impact. Please help keep our environment clean, reduce plastic, pick up trash and recycle. Nature will thank you.

Price war

Our goal is and has always been to develop sustainable, high-quality products that are also fairly priced. We want affordable products for the vast majority, even if this reduces our margin.

Over the last few years it has become increasingly difficult to keep sales prices at the same level. The fabrics became more expensive, the producers increased prices, and shipping became more expensive. So actually all the means that lead to the finished product. The Covid period was financially difficult for us. It was hardly possible to travel anymore and as we know, the Swiss summer unfortunately doesn't last too long. You couldn't go to the swimming pools for a long time either. And then who needs a new bikini?

Since the production prices have unfortunately continued to rise, we are now forced to increase the prices slightly for next year's collection. The pressure was simply too much. However, we try to increase prices as little as possible so that our products are still sold at fair prices. We hope for your understanding.

Thank you ♥

The Salty Collection will be launched in the spring. We hope you enjoy our new sustainable swim collection. Thank you so much for all your love and support for us and our small business. We value each and every one of you very much.

We wish you a wonderful, flowery and sunny spring and summer with many happy moments.

All the best from the MAIN team,
Tiina and Yvi

Yvi Böni