We are eagerly waiting for summer

Lightweight, soft, and wonderfully compact – our new MAIN beach towels accompany you from the lido to the sea, from a picnic to post-swim coffee.

Our beach towels and hammam towels are the perfect alternative to classic bath towels. They are lighter, more compact and more versatile – ideal for the beach, lido, pool, sauna or travel.

Thanks to their fine weave, they dry faster than conventional terry towels and can be stowed away compactly. They are the perfect choice especially for families, active women and travelers.

At MAIN Design, we combine minimalist design with functionality and a conscious lifestyle. Our beach towels are a perfect match for sustainable swimwear, ponchos, kimonos, and everything else that accompanies you through the summer.

More than just a cloth

A good beach towel is like your silent summer companion: It dries you off after the water, lies under you in the sand, and accompanies you throughout the day.

Our MAIN beach towels are made for exactly these moments – light enough for any bag, beautiful enough for any place.

Main Design

Ethically handmade

All of our products are handmade with love in Bali under fair working conditions.

Main Design

Soft on the skin

pleasant after Swim & Sun

Main Design

Sustainable

Our products are made from recycled and/or sustainable materials.

Main Design

For nature

To protect our oceans, we donate a portion of our online sales to Healthy Seas.

For real summer days

For pool moms.
For beach girls.
For little water lovers.

For days that aren't perfect –
but feel just right.

Our beach towels are not made for perfect Instagram moments,
but for real memories.

Materials chosen with care

We rely on selected materials that combine comfort, durability, and responsibility.

Less waste

We are working to conserve resources and reuse materials wisely.

Made to Stay

Our products are made to stay with you longer – not just for one season.
We rely on selected materials that combine comfort, durability, and responsibility.
Main Design

Mach daraus ein komplettes Sommer-Set

Everything you need for a day on the water – combined in your own MAIN look.

wie gesehen in
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Main Design
Children's Bath Poncho Flow
Regular price CHF 49.90
Dusty lavender
Main Design
lagoon teal
Main Design
sage green
Main Design
Ocean Blue
Main Design
terracotta
Main Design
+ 1
3-6 years 7-12 years
Kimono Amazon
Regular price CHF 69.90
Lagoon teal
Main Design
terracotta
Main Design
dusty lavender
Main Design
sage green
Main Design
Ocean Blue
Main Design
poncho

After the swim. Warm. Cozy.

The poncho is your go-to before and after the water – just slip it on and feel good.

Vom Strand zum Kaffee

The kimono transforms your beach look into an outfit – casual, light, and ready for your next stop.

Better for the environment

All of our surf bikinis and swimwear are made from sustainable fabrics made from recycled materials. Our goal is to be as sustainable as possible in all areas - from design to production, sales and collaboration with non-profit organizations.

Do you also want to do something good for the environment?

Main Design

this is us

MAIN Design is a small Swiss fashion company, run and run by us, Tiina and Yvi. We specialize in sustainable surf and swimwear for the environmentally conscious surfer and mother. From the idea to the finished product, we lovingly develop feel-good swimwear and accessories for you that make you happy. And with every online sale we donate 1% to Healthy Seas to protect our oceans.

How can we help?

FAQ

What materials are your beach towels made of?

Our beach towels are made from carefully selected materials – depending on the product, from natural or recycled fibers.

They are:

  • soft on the skin
  • durable in everyday use
  • and consciously chosen for more sustainability
Are hammam towels better than regular bath towels?

Hammam towels are lighter, more compact, and dry faster than classic terry towels.

Perfect for:

  • Beach & Swimming Pool
  • Travel
  • Everyday use
How sustainable are your products?

For us, sustainability is a continuous process.

We are working to:

  • use more environmentally friendly materials
  • reduce waste
  • optimize our production
Do you produce zero-waste?

We strive to avoid production waste as much as possible and to reuse materials.

Our goal:
less waste – more responsibility.

Are the beach towels also suitable for children?

Yes, their light weight makes them ideal for children and families.

How do I care for my beach towel?

Wash gently, air dry –
this will keep it soft and beautiful for a long time.

Light in your bag. Powerful for everyday use. Made for your summer.

Are you still looking for a non-slip bikini?