Valentine's Day isn't just about romance - it's about love in all its forms. The most important of these? Love for yourself. That's why we're celebrating Love Yourself Days this week - with inspiring tips, special offers and sustainable swimwear that boosts your self-confidence.

Why is self-love so important?

Self-love means accepting yourself as you are - with all your facets. It's about showing yourself the same kindness that you show others. According to famous therapist Marisa Peer , the most important step to self-love is to tell yourself every day: "I am enough." Because true beauty begins with self-acceptance.

3 simple self-love rituals for everyday life

💖 Positive affirmations: Say to yourself in the mirror in the morning: “I am enough, just as I am.”

💖 Small self-care moments: Treat yourself to a conscious break – be it a relaxing bath, a walk or wearing your favorite outfit.

💖 Practice gratitude: Write down three things every day that you are grateful for. Your focus on the positive will change your mindset for the long term.


Feel-Good Friday – Our Valentine’s Day special for you!

On Friday there is a 3-for-2 promotion on all products! If you buy two items you get the third one for free - because you deserve to pamper yourself. 💕

Self-love starts with small gestures - and sometimes it just means doing something good for yourself. Join us and celebrate the Love Yourself Days with us! 🌸✨

👉 Discover our sustainable swimwear now & do something good for yourself!

#LoveYourself #SustainableFashion #SelfCare

Tiina Kosonen