Summer 2025 is just around the corner, and it's the perfect opportunity to refresh your beach look. Are you ready to discover the most exciting types of bikinis that will be setting trends this season?
Whether sporty, playful, or extravagant, there's a perfect bikini trend for every figure and style. Get inspired and find your favorite for the beach.
This guide presents the 12 hottest bikini styles of 2025, including their benefits and styling ideas. You're guaranteed to turn heads!
Bikini trends 2025: What's new and in style?
Summer 2025 is bringing a breath of fresh air to the world of bikini styles. New trends focus on innovation, diversity, and sustainability. Anyone who wants to stand out on the beach should be well-informed about the latest developments and use them strategically to create their own look.
New colors, patterns and materials
In 2025, pastel shades, vibrant neon colors, and animal prints will dominate bikini styles on the runways. Particularly striking are transparent panels and mesh details, creating a modern and exciting look. Sustainable fabrics like recycled nylon or Econyl will continue to gain importance, offering comfort with a clear conscience.
Mix & Match is another trend where different patterns and colors are boldly combined. This creates individual styles that perfectly reflect one's personality. International influencers and fashion shows provide inspiration for these types of bikinis.
Those who want to delve deeper into current colors and patterns will find many examples and styling tips in the Popular Bikini Colors and Patterns Guide.
Sustainability as a lifestyle: Eco-friendly bikinis
More and more bikinis are being produced with a conscious focus on sustainability. Environmental awareness influences the purchasing decisions of many women. Labels are focusing on recycled fabrics, fair working conditions, and transparent supply chains. Certifications such as GRS or OEKO-TEX provide assurance regarding the origin and safety of the materials.
The advantages of sustainable bikini types: less microplastics, longer lifespan, and a better feel when worn. According to an industry study from 2024, 37% of all new swimwear collections are already sustainably produced. Those who value both the environment and quality will find many attractive options today.
Diversity for every body shape: Inclusivity in focus
The variety of bikini types in 2025 is greater than ever. Brands offer more sizes, different fits, and adaptive designs so that every woman can find her ideal bikini. High-waisted cuts, curvy styles, and flexible materials ensure optimal fit and comfort.
Celebrities and social media campaigns are strengthening the body positivity movement. Examples from 2024 and 2025 show how successfully diversity is being celebrated. The result: Every woman can feel comfortable on the beach and embrace her individual bikini style.
Function meets fashion: Innovative details
Modern bikini styles combine function and style. Sporty features like zippers, UV protection, and adjustable straps offer security and comfort. Multifunctional models are suitable not only for swimming but also for sports and leisure activities.
Quick-drying, breathable materials make these types of bikinis suitable for everyday wear. Inspiration comes from surf and activewear labels that focus on performance and design. According to a 2025 survey, 58% of female shoppers want more functionality in swimwear.
The 12 Trendy Types of Bikini for Your Beach Look 2025
2025 will be an exciting year for everyone who wants to do more than just swim at the beach; they want to make a statement with their look. The selection of bikini styles has never been as diverse, innovative, and individual as it is now. Whether you're sporty, feminine, minimalist, or extravagant – there's a perfect bikini trend for every style and figure. Let the following bikini styles inspire you and find your favorite for the summer!
1. Triangle Bikini
The triangle bikini is an absolute classic among bikini styles. With two triangles and tie straps, it offers maximum flexibility. This style is particularly suitable for small to medium busts and in 2025 is often seen with retro prints or pearl details.
This style features adjustable straps for easier sunbathing. Pair the triangle bikini with a high-waisted bottom for a modern twist and added comfort.
Advantages:
- Timeless and versatile
- A sexy look that never goes out of style
Price range: from 40 CHF
2. Bandeau Bikini
The bandeau bikini is a strapless style of bikini that provides a seamless tan. Many models offer removable straps for extra support. Metallic tones and knot details are especially popular in 2025.
This cut is suitable for small to medium busts, as it offers less support for larger busts. Ruffles and cut-outs give the look a playful and modern touch.
Advantages:
- Ideal for sunbathing
- Stylish and feminine
Price range: from 45 CHF
3. High-waisted bikini
The high-waisted bikini, inspired by the 1950s, is experiencing a true revival in 2025. The high waistband conceals minor problem areas and accentuates the waist and stomach. Sustainable materials and modern prints are particularly in demand.
Combine a sporty or elegant top for a unique style. For more details on current trends in high-waisted bikinis, you'll find exciting inspiration in our High-Waisted Bikini Trends section .
Advantages:
- Comfortable and figure-shaping
- Versatile combination options
Price range: from 50 CHF
4. Sporty Bikini
The sporty bikini combines function and style. With wide straps, a racerback design, or zipper details, it offers excellent support, making it ideal for active days at the beach or water sports. Color blocking and bold logo prints dominate the bikini styles in this segment.
Anyone who wants to learn more about sporty swimwear can take a look at the selection of surf bikinis for active women .
Advantages:
- Maximum freedom of movement
- Perfect for sports and leisure
Price range: from 55 CHF
5. One-Shoulder Bikini
The one-shoulder bikini is one of the most elegant types of bikini. The asymmetrical cut with only one strap makes it a real eye-catcher, especially at beach parties.
Sophisticated cut-outs or bows accentuate the modern look. The one-shoulder bikini looks particularly beautiful with statement earrings.
Advantages:
- It accentuates shoulders and décolletage.
- Perfect for an extravagant appearance
Price range: from 60 CHF
6. Bralette Bikini
The bralette bikini is inspired by lingerie and focuses on soft, wire-free comfort. Wide straps and a wide underbust band provide support and a comfortable feel. Crochet and lace details will be popular in 2025.
This style is ideal for anyone who values naturalness and comfort. The bralette bikini can also be worn as a top with shorts.
Advantages:
- Comfortable and versatile
- Fashionable understated look
Price range: from 45 CHF
7. Cut-Out Bikini
Cut-out bikinis are the perfect choice for those who love to play with sophisticated details. Eye-catching cutouts accentuate the waist, hips, or décolletage. Geometric cut-outs and clever designs will dominate in 2025.
Combine the cut-out bikini with simple accessories to make the look the focus.
Advantages:
- Extravagant and sexy
- Skillfully showcases the character
Price range: from 55 CHF
8. Micro Bikini
The micro bikini is the minimalist option among bikini types. With very little fabric, it's especially popular with influencers and sunbathers. In 2025, it will be available in vibrant colors and with a metallic effect.
Minimal support and coverage, but maximum tan and a real eye-catcher on the beach.
Advantages:
- For self-confident people
- Enables a perfect tan
Price range: from 35 CHF
9. Tankini
The tankini is the ideal blend of a tank top and a bikini, offering more coverage while remaining a two-piece garment. Many models feature a light shaping effect or adjustable straps.
Floral prints and pastel shades will be trending in 2025. The tankini is versatile and can also be worn as a top.
Advantages:
- Versatile and flexible
- Conceals stomach and hips
Price range: from 60 CHF
10. Skirtini
The skirtini, a bikini with a short skirt, offers greater freedom of movement and a feminine, playful look. It is especially popular with swimmers and for water sports.
In 2025, skirts with ruffles or asymmetrical details will be popular. Combine the skirtini with a sporty top for a modern look.
Advantages:
- Conceals hips and thighs
- Feminine and comfortable
Price range: from 65 CHF
11. Reversible Bikini
The reversible bikini offers two styles in one: simply turn it inside out for a change. These types of bikinis are particularly sustainable and practical for travel or minimalists.
In 2025, contrasting colors and prints will be all the rage. A real plus for anyone who values flexibility and sustainability.
Advantages:
- Sustainable and versatile
- Ideal for holidays
Price range: from 55 CHF
12. String Bikini
The string bikini is a true classic among bikini types. With narrow ties at the hips and top, it can be individually adjusted and ensures a sexy look.
In 2025, colorful patterns, beads, and shell details will be especially popular. Perfect for layering with beachwear and for anyone who loves a timeless style.
Advantages:
- Sexy and individual
- Versatile combination options
Price range: from 40 CHF
MAIN Design – Sustainable swimwear for trendsetters
MAIN Design focuses on sustainability and style in all types of bikinis. The collections are made from recycled materials, and with every order, a portion of the proceeds supports ocean cleanup efforts.
In addition to women's and children's bikinis, MAIN Design offers UPF50+ sun protection for kids, minimalist design, and a perfect fit. Whether triangle, sporty, or high-waisted – you're guaranteed to find your favorite sustainable bikini here.
Price range: from approx. 60 CHF, free shipping from 120 CHF in Switzerland.
Clever ways to combine bikini styles: Mix & Match tips
Mix & Match is the motto for your individual beach look in 2025. The variety of bikini types offers countless combination possibilities. This allows you to tailor your top and bottoms to your figure. High-waisted bottoms pair perfectly with a bralette top, while triangle bikinis accentuate smaller busts. High-waisted or cut-out styles are ideal for curves. Pastel, neon, and animal prints dominate the color palette and can be boldly combined. If you're unsure which bikini bottoms offer the best fit, the Bikini Bottom Fit Guide provides valuable tips and inspiration for all bikini types.
Suitable combinations for every figure
Choosing the right combination is crucial for a harmonious look. Smaller busts benefit from triangle or bandeau tops. If you want to emphasize your waist, opt for high-waisted bottoms paired with cropped bikini tops. For better balance when you have different proportions, a sporty top with a simple bottom is ideal. You can mix and match bold patterns with soft pastel shades. By combining different bikini types, you can create a unique style tailored to you.
Accessories & beachwear for the perfect look
Accessories complete your beach style. Large sun hats and layered necklaces add a touch of flair. Sustainable accessories like straw hats or seagrass beach bags are a trend for 2025. Kimonos, pareos, and lightweight ponchos perfectly complement various bikini styles. Look for quick-drying materials and UV protection to ensure that function and fashion go hand in hand. Beachwear collections like those from MAIN Design, which offer versatile styling options, provide inspiration.
Care and longevity: How to keep your bikini beautiful
If you want to enjoy your bikinis for a long time, proper care is essential. Ideally, wash bikinis by hand, avoid fabric softener, and let them dry in the shade. This will help preserve the colors and shape. Sustainable materials are often more durable, which extends their lifespan. Repairing and upcycling are also popular trends that can make your bikini even more unique. This not only protects the environment but also saves you money.
Bikini shopping 2025: What should you pay attention to?
When buying new bikinis, fit and comfort are paramount. Look for sustainable labels, meaningful certifications, and transparent manufacturing processes. The quality of the materials pays off in the long run. Use size charts and return policies to avoid buying the wrong size. According to recent studies, 72 percent of shoppers research sustainability and fit online beforehand – a trend that will shape the shopping experience in 2025.
After all the exciting trends, sustainable materials, and clever styling ideas, you're now perfectly prepared for your ideal beach look in 2025. At MAIN Design, you'll find swimwear that not only impresses with its quality and style but also takes responsibility for the environment – every piece is made from recycled fabrics and supports the cleaning of our oceans. Be inspired by the latest bikini styles, find your favorites for every body shape, and make a statement for sustainability on the beach.
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