Children's swimwear will undergo a real transformation in 2025, as more and more parents prioritize comfort, sustainability, and style for their little ones. Modern children's bathing suits now offer much more than just cute designs. They protect sensitive skin, are practical, and encourage playful fun in the water.

Want to know which trends are especially important this year and what you should look for when buying? Here you'll find out which 8 trends will determine the best children's swimsuits of 2025 and how to make the perfect choice.

Why trends are important in children's swimsuits

Trends in children's bathing suits are far more than just a fashion statement. They reflect the changing needs of modern families and set new standards in safety, sustainability, and comfort.

Why trends are important in children's swimsuits

Safety and health come first.

Protecting children's delicate skin is essential when choosing swimsuits. Modern swimsuits often feature UPF 50+ materials that protect against UV rays. Innovative fabrics and technologies ensure optimal protection for allergy sufferers and those with sensitive skin.

  • UV protection as standard
  • Skin-friendly, tested materials
  • Seamless construction for less friction

Sustainability and environmental awareness

Sustainability is a key purchasing criterion for many parents when buying children's bathing suits. The use of recycled materials such as ECONYL or recycled polyester conserves resources and reduces the ecological footprint.

According to a recent Statista survey, 65% of parents pay attention to sustainable children's clothing. Awareness of environmental and health concerns is steadily growing.

Comfort and freedom of movement

Children need swimwear that moves with them. Flexible cuts and comfortable fits ensure they feel free while playing on the beach or in the water. Seamless designs are especially popular, as they prevent chafing and pressure points.

Children should have fun, and children's bathing suits with optimal comfort make that possible.

Design and individuality

Modern children's bathing suits offer a diverse and individual design. A wide range of patterns, colors, and unique details allow children to express their personal style. The trend is toward unisex designs that siblings can easily share.

Those seeking inspiration can explore the children's swimwear collection and directly compare current trends.

A child wearing a dark-striped Aina children's UV shirt from Main Design floats happily on their back in a clear, sunlit, greenish pool. Made from sustainable fabric, the shirt offers UPF 50+ sun protection for safe play.

Durability and ease of maintenance

Parents appreciate swimsuits that are durable and easy to care for. Robust, quick-drying materials make children's swimsuits particularly long-lasting. Easy-care fabrics withstand frequent washing without losing quality.

Advantage Description
robustness Resists chlorine and sun
Quick-drying More comfort after swimming
Easy-care Simply machine washable

Price-performance ratio

When buying children's bathing suits, quality pays off. High-quality models are often more expensive, but they last longer and need to be replaced less often. There are brands that offer good value for money while also using sustainable materials.

  • Longer service life
  • Fewer new purchases needed
  • Investing in proven quality

Influence of social media and celebrities

Social media platforms like Instagram significantly influence trends in children's bathing suits. Collaborations with influencers and celebrities set the direction and inspire parents in their selection. As a result, trends spread more quickly and become a topic of conversation for many families.

Children often want to wear what they see their role models wearing – this is how new trends are born.

8 Best Kids' Swimsuit Trends for 2025

The world of children's swimsuits is evolving rapidly. For 2025, innovation, sustainability, and comfort will be key. Parents are looking for solutions that combine functionality, style, and responsibility. What trends will shape the best swimsuits for children next year? Here are the eight most important developments you should be aware of.

1. Sustainable swimwear made from recycled materials

Sustainability is the central theme for children's bathing suits in 2025. More and more brands are relying on environmentally friendly materials such as ECONYL® or recycled polyester. These fabrics are made from old fishing nets, fabric scraps, or PET bottles. This saves resources and reduces waste.

The advantages are obvious: these swimsuits are durable, skin-friendly, and environmentally friendly. Families who value conscious consumption especially often choose these models. The fabrics are often certified and offer a high level of comfort.

Examples of popular brands:

  • Reima: Collections made from recycled polyester
  • Liewood: Models with GRS certification
  • Patagonia: Focus on environment and transparency

Pros:

  • Resource-saving
  • Skin-friendly
  • Robust and durable

Cons:

  • Often a slightly higher price
  • Selection still limited

Sustainable children's bathing suits impress with their quality and environmental awareness. Those who embrace these trends are investing in the future of children and nature.

2. Swimwear with integrated UV protection

Children's skin is particularly sensitive, which is why children's bathing suits with UPF 50+ are becoming increasingly popular. These models reliably protect against UVA and UVB rays. Especially on long days at the beach or pool, this reduces the risk of sunburn and skin damage.

Many parents prefer full-body suits or rashguards. They offer extensive protection and are available in child-friendly designs. Often, less sunscreen is needed, which is even gentler on the skin.

Innovative technologies:

  • Woven-in UV blockers
  • Quick-drying fibers
  • Breathable fabrics

Pros:

  • Reliable protection for sensitive skin
  • Less effort when applying cream

Cons:

  • Selection of colors and patterns is sometimes limited.
  • Can be warmer than classic models

Especially for sensitive children, this trend in children's bathing suits is an investment in their health.

3. Gender-neutral cuts and designs

More and more parents want children's bathing suits that can be worn regardless of gender. Unisex models focus on simple colors, graphic patterns, and flexible cuts. This promotes individuality and diversity.

A major advantage: The swimsuits can be shared by siblings and used for longer. Brands like Main Design offer a wide range of unisex and gender-neutral designs specifically for children. Flexibility is key here.

Examples of gender-neutral trends:

  • Clean lines, subtle colors
  • Avoidance of typical boy or girl motifs
  • Practical cuts for everyone

Pros:

  • Extended usability
  • Timeless and versatile
  • Promotes equality

Cons:

  • Fewer options for unusual designs
  • Not everyone's taste will be catered to.

Gender-neutral children's bathing suits make a statement for openness and individuality.

4. Retro styles & nostalgic prints

Retro is back! Patterns from the 70s and 90s are popular for children's bathing suits. Stripes, polka dots, ruffles, or flounces evoke memories of bygone eras and create a cheerful look.

Many parents appreciate the timeless look and often high-quality workmanship of these models. Classic cuts, in particular, impress with their comfort and durability. Brands rely on nostalgic prints without sacrificing modern features.

Typical retro elements:

  • Wide block stripes
  • Polka Dots
  • Ruffles on sleeves or legs

Pros:

  • Eye-catcher on the beach
  • Versatile combination options

Cons:

  • It's a matter of taste.
  • It can quickly go out of fashion.

Retro children's bathing suits offer a mix of tradition and trendy design.

5. Smart details: Practical zippers & quick-drying

Practicality is a top priority for children's bathing suits in 2025. Innovations like zippers make dressing and undressing easier, especially for young children. Quick-drying materials ensure that no one has to stay cold in a wet swimsuit for long.

Water-repellent coatings or mesh inserts offer added comfort. Parents appreciate functional details that make everyday life by the water easier while also looking stylish.

Useful features:

  • Zippers on the back or side
  • Mesh inserts for better ventilation
  • Water-repellent surfaces

Pros:

  • Suitable for everyday use
  • Feeling less cold after bathing

Cons:

  • Zippers can be delicate.
  • More complex to care for

Smart children's bathing suits make every trip to the water a pleasure.

Girl in sustainable swimsuit from MAIN Design jumps for joy

6. Customizable swimwear

Individuality is a strong trend in children's bathing suits. More and more manufacturers are offering the option of printing initials, names, or custom designs on the swimsuit. This ensures uniqueness and eliminates the risk of mix-ups.

Personalized swimsuits are especially popular as gifts. Children feel special wearing them, and parents can easily find their belongings by the pool.

Popular personalizations:

  • Name embroidery
  • Custom prints
  • Choosing your favorite color

Pros:

  • Personal and unique
  • Great gift idea

Cons:

  • Usually longer delivery time
  • Returns often excluded

Those who personalize children's bathing suits focus on uniqueness and identity.

7. Functional accessories included

Complete sets are becoming increasingly popular for children's bathing suits. Many brands offer swimsuits with matching accessories such as sun hats, ponchos, or swim shoes. This makes getting ready for the beach or swimming pool much easier.

These sets are color-coordinated and practically designed. They are a particularly good choice for vacations or extended stays by the water.

Typical accessories:

  • Sun hats
  • Ponchos for quick changing
  • Non-slip bathing shoes

Pros:

  • Everything from a single source
  • Stylishly coordinated

Cons:

  • Sets are often more expensive than buying individual items.
  • Not every accessory is needed.

Functional children's bathing suits with accessories offer comfort and safety for the whole family.

8. Animal and nature motifs as a lasting trend

Children love nature-inspired designs. Prints featuring sea creatures, flowers, or jungle scenes remain perennial favorites for children's bathing suits. They appeal to little adventurers and animal lovers alike.

Many brands rely on colorful, child-friendly designs that create a cheerful atmosphere. These motifs are also frequently used in sustainable models.

Popular motifs:

  • Fish, seahorses, turtles
  • Flowers, leaves, palm trees
  • Safari and jungle animals

Pros:

  • Colorful and child-friendly
  • Encourages imagination and fun

Cons:

  • It can quickly go out of fashion.
  • Not always suitable for siblings

These children's bathing suits will make summer 2025 colorful, cheerful and full of adventure.

What you should look out for when buying children's swimsuits in 2025

When buying children's bathing suits for 2025, there are some crucial criteria you as a parent should consider. Modern swimwear for children not only has to look good, but also impress in terms of material, fit, care, and sustainability. This way, you can ensure that your child gets through the summer safely, healthily, and stylishly.

What you should look out for when buying children's swimsuits in 2025

Material selection and certifications

Choosing the right material is essential for children's bathing suits. Look for fabrics that are Oeko-Tex or GOTS certified. These labels guarantee that the swimwear is free of harmful substances and remains suitable for allergy sufferers.

Especially for sensitive children's skin, tested materials are essential. Modern swimsuits rely on recycled polyester or ECONYL, which is both skin-friendly and durable.

When buying, always check the label and find out about the origin of the materials. This way you protect your child's health and support sustainable production.

Fit and size advice

An optimal fit ensures maximum comfort and freedom of movement in children's bathing suits. Flexible waistbands and adjustable straps help to customize the swimsuit.

Many manufacturers now offer practical size guides. Fit and size advice is particularly helpful for children to avoid incorrect purchases.

Make sure the swimsuit isn't too tight and that all seams are neatly finished. This will make playing and swimming a pleasure.

Care and longevity

Proper care is essential to keep children's bathing suits looking good for a long time. Choose models that are machine washable and suitable for tumble drying.

Follow the manufacturer's care instructions to preserve color and elasticity. Ideally, rinse your swimwear with clean water after each use.

Robust materials and high-quality workmanship ensure that the swimsuit lasts for many summers and does not stretch out after just a few washes.

Weighing price and sustainability

When buying children's bathing suits, it's worth investing in quality. High-quality models last longer and need to be replaced less often.

Compare different brands and pay attention to sustainable production. Fast fashion offers may seem cheap, but durable swimwear will save you money and protect the environment in the long run.

A small table helps with comparison:

criterion Quality Fast Fashion
durability High Low
Price per year Cheaper More expensive
Environmental pollution Small amount High

User reviews and recommendations

Parents can benefit from the experiences of other families when buying children's bathing suits. Read customer reviews and exchange information in parenting communities or on social media.

Practical tests provide valuable insights into fit, skin compatibility, and durability. This way, you can quickly find out which swimwear is truly worth the money.

Don't hesitate to ask for specific recommendations tailored to your needs. This will help you make an informed decision for next summer.

The role of sustainability and conscious consumption in children's swimwear

Sustainability is increasingly influencing the choice of children's bathing suits. Modern parents not only pay attention to appearance and comfort, but also specifically ask for environmentally friendly alternatives. The future of children's swimwear will be determined by responsible consumption and innovative materials.

Why sustainable swimwear is becoming increasingly important

Fast fashion and plastics put a heavy strain on the environment, especially children's bathing suits. Every year, huge quantities of textiles end up in landfills or the oceans. Recycled materials like ECONYL or recycled polyester offer a solution.

Using such materials conserves resources and reduces environmental impact. Furthermore, many innovative fibers are skin-friendly and durable – a clear advantage for children's skin and the environment. Parents are increasingly opting for these sustainable choices to do their part.

Parents as role models for conscious consumption

Parents significantly influence their children's consumer behavior, including when it comes to children's bathing suits. Those who shop consciously and pay attention to sustainable products convey important values ​​such as environmental awareness and responsibility. Children learn that fashion can be not only beautiful, but also fair and environmentally friendly.

Even small conversations while shopping together or choosing swimwear encourage reflection. In this way, sustainable consumption becomes second nature and creates an awareness that extends beyond childhood.

Certified brands and initiatives

More and more companies are relying on certified materials and transparent supply chains. Labels like Oeko-Tex or GOTS guarantee that children's bathing suits are free of harmful substances and produced in an environmentally friendly way. Donation campaigns and collaborations with organizations like Healthy Seas are also gaining importance.

Anyone wanting to learn more about sustainable production and materials will find valuable background information and tips on sustainability in swimwear . This makes shopping not only safer but also more conscious.

Sustainability as a selling point

Sustainability has long been a key factor when choosing children's swimwear. According to recent studies, over 70 percent of parents pay attention to environmentally friendly materials and fair production. Durable children's bathing suits mean less waste, lower costs, and better skin compatibility.

Conscious consumption not only protects the environment but also the health of the youngest members of our society. Those who prioritize quality and sustainability are investing in the future and setting a good example for their children.

Tips for a sustainable and stylish summer 2025

A sustainable and stylish summer begins with conscious choices. Choosing environmentally friendly and high-quality children's bathing suits ensures fun in the water and peace of mind.

Use second-hand shops and swap meets

Buying second-hand is a smart choice for children's bathing suits. Platforms like Vinted offer a wide selection of used swimwear in excellent condition. This way you conserve resources, save money, and extend the lifespan of the products.

Another advantage: Through neighborhood swap meets, well-preserved swimsuits quickly find new owners. This promotes a sustainable cycle and makes children's fashion more diverse.

Proper care for swimwear to extend its lifespan

Proper care ensures that children's bathing suits stay beautiful for a long time. Always wash swimwear at low temperatures and avoid fabric softener. This will help preserve the colors and elasticity.

It's best to air-dry your swimsuits, not use a dryer. Small repairs, such as sewing on buttons or mending seams, are easy to do yourself and will extend their lifespan.

Conscious shopping: Less, but better

When buying children's bathing suits, prioritize quality over quantity. Invest in durable, certified materials and timeless designs. This way, you'll need fewer pieces and can mix and match them in many different ways.

According to Statista's global market forecast for children's clothing, the trend is clearly towards sustainable consumption and conscious choice. This not only protects the environment but also your wallet.

Accessories to complement sustainably

Choose suitable accessories such as sun hats, ponchos, or beach shoes made from recycled materials. Many brands now offer complete sets that focus on sustainability and functionality.

When choosing, look for quality seals and robust workmanship. This way, you and your child will be perfectly equipped for summer while also supporting environmentally friendly production methods.

Making sustainable decisions together with children

Actively involve your children in choosing their swimwear. Explain to them why sustainable children's bathing suits are important and what advantages they offer.

Choosing and caring for products together fosters an awareness of the environment and quality from a young age. This makes sustainable consumption a natural part of family life.

Sustainable materials, functional UV protection, and charming designs – all of this makes children's swimwear so special in 2025. If you value quality, comfort, and environmentally friendly production, it's worth taking a closer look at innovative collections that are not only stylish but also responsibly made. At MAIN Design, you'll find a selection of modern swimwear made from recycled fabrics, designed for lasting enjoyment in the water. Get inspired and discover how your purchase can even support ocean conservation.
Discover children's swimwear

MAIN Design
Tagged: kids swimwear